Advantage West Midlands is the Regional Development Agency (RDA) for the West Midlands. They are one of nine RDAs in England that were established to transform the English regions through sustainable economic development.

Maverick is an independent TV & media production company proud of its achievements and ambitious for future success. They embrace the challenges the fast changing broadcast industry presents while growing their creative and commercial future. They are passionate about their programmes, excited by talent, courageous in their outlook and believe they can genuinely make a difference.

The University of Warwick is a British campus university located on the outskirts of Coventry, West Midlands, England. It was established in 1965 as part of a government initiative to expand access to higher education, and in 2000 Warwick Medical School was opened as part of an initiative to train more doctors in Britain. Warwick has grown to become one of the highest-ranked universities in the UK, having never been out of the top 10 since its inception. In the last Research Assessment Exercise the University was the 5th highest-ranked research institution in the UK.

fish in a bottle are a West Midlands based digital marketing agency with a passion for making the Internet a usable and entertaining experience. They are responsible for the development of the ideasforlife.tv website.

In 2005 the Government defined Science Cities as “those with strong science-based assets – such as a major university or centre of research excellence – which have particular potential …[to] attract a critical mass of innovative businesses and become drivers of regional growth”. Six Science Cities have been announced to date (Manchester, York and Newcastle in 2004; Birmingham, Nottingham and Bristol in 2005). Their aim is to develop city-based strategies to exploit centres of world-class scientific research. This will be achieved by, among other things, developing policies on knowledge transfer, business support, skills, infrastructure, and communication links. These strategies will also promote a closer partnership between RDAs, city government, local businesses, and the research base.