Online's future is offline

The future of online lies in the real world offline, that's the message of this year's South by Southwest new media festival in Austin, Texas, according to one delegate.

Digital media consultant Stef Lewandoski, from Birmingham, attended the festival as part of a group of delegates from the West Midlands to bring back the latest in new media to the region.

South by Southwest is where everybody from the world of new media get together to discuss the future of digital media and all things interactive.

Stef Lewandoski says that the big impact over the next five years will be the social impact of online.